Senior CRM Manager, Middle East

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• Title: Senior CRM Manager, Middle East Location: Dubai, UAE Role Overview As the Senior CRM Manager for the Middle East, you will focus on spearheading global strategic initiatives and supporting local marketing campaigns, from managing operational delivery of CRM to data-driven optimization, and reporting and analysis of all local CRM campaigns. Managing a team of three, you will strategically align the regional CRM calendar with our biggest priorities alongside seasonal, vertical, and brand campaigns; spanning bespoke restaurant initiatives, grocery/retail marketing, loyalty, and strategic banking partnerships. You’ll also have end-to-end ownership of setting up all promotions, from creation in our internal systems so that they appear in-app to sending customers email, push and WhatsApp
• What You’ll Do > Campaign Ownership: Oversee the end-to-end planning, execution, targeting, measurement, and optimization of all regional CRM campaigns across email, push notifications, and WhatsApp. > Calendar Strategy: Collaborate closely with the Restaurant Marketing, New Verticals Marketing, and Commercial teams to design and deploy a high-impact, commercially-driven CRM calendar. > Team Leadership: Guide and mentor a team of 3 direct reports, establishing clear performance targets, goals, and professional development paths. > Cross-Functional Collaboration: Partner with local marketing, central marketing, and creative studio teams to streamline workflows, manage deadlines, and ensure strict alignment with brand goals. > Ideate and execute: Identify opportunities to buil