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Dentology

Creative Strategist

6mo ago
45000 –50000 / yearEuropeRemote
Dentology

Creative Strategist

6mo ago
45000 –50000 / yearEuropeRemotemeta adscontent strategyvideo scripting

Lead creative content strategy and execution for performance-driven ad campaigns.

Conditions

  • Incredible client base – You’ll work with some of the fastest-growing and most ambitious dental practices and dental groups in the UK.
  • Real ownership – You’ll lead strategy, pitch new formats, and take full ownership of your creative lane.
  • High-quality assets – You’ll have access to best-in-class creative assets produced by our in-house content team.
  • Clear progression path – We are growing incredibly quickly, and there are tons of opportunities to step into senior roles, own new functions, and shape the creative department’s evolution.
  • Remote-first - Work from anywhere while staying tightly connected to a high-performance, fast-moving team.

Other

  • If you’re obsessed with great creative, fluent in ad strategy, and ready to lead - this is your role.
  • Dentology is one of the UK’s fastest-growing patient acquisition agencies, working exclusively with high-end cosmetic dental practices. We’re a 25+ person team spanning performance creative, paid ads, and lead conversion - and we’re one of the only dental marketing agencies with strategy, production, and post-production all under one roof.
  • We create performance-driven creative that’s part of a full patient acquisition system - not a standalone asset. From high-production content shoots to paid campaigns and in-house sales teams who close the leads, we deliver predictable, profitable growth for some of the biggest names in UK dentistry.
  • Now we’re hiring a Creative Strategist to lead the direction of our video content. This is a high-impact, cross-functional role where you’ll own content strategy across our Meta ad campaigns, script conversion-focused short-form videos, and coordinate with editors and media buyers to bring creative to life.
  • You won’t be ticking boxes or filling in templates. You’ll be scripting, pitching, iterating, and optimising performance creative that drives real business outcomes - and doing it with world-class assets and a fast-growing team behind you.
  • Own the creative vision for client campaigns - from first hook to final CTA.
  • Write conversion-focused briefs for high-production client content shoots and Dentology brand content.
  • Script short-form videos for Meta ads, building on proven hook frameworks and experimenting with new angles.
  • Analyse performance data to identify creative patterns, form hypotheses, and iterate winners.
  • Proactively pitch new creative formats (e.g. UGC, VO-led, carousels, testimonials, high-production, etc.) to test with clients.
  • Collaborate closely with editors and media buyers to ensure high-quality, on-time creative delivery.
  • Support Dentology’s own content strategy and help shape the agency’s brand storytelling.
  • Proven experience in creative strategy - writing hooks, scripts, and briefs for performance content (Meta ads, video ads, landing pages, etc.)
  • Background in a fast-paced agency environment, ideally within DTC or e-commerce brands.
  • Deep understanding of Meta ad formats and what drives content performance.
  • Ability to interpret campaign data and translate insights into actionable creative direction.
  • Experience leading creative testing and iteration to identify and scale winning concepts.
  • Highly organised and proactive - able to manage multiple creative pipelines and timelines simultaneously.
  • Confident collaborating cross-functionally with editors, media buyers, and account managers to bring ideas to life.
  • You’re leading the development of briefs across client content shoots.
  • You’ve developed a strong understanding of what creative formats perform best and why.
  • Editors and media buyers are fully aligned with your brief structure and delivery cadence.
  • You’re proactively testing new formats and beginning to build a repeatable creative engine.
  • You’re driving creative strategy across our largest high-spend, fast-moving accounts.
  • Your scripts are consistently producing top-performing content across the agency.
  • You’ve built scalable systems for briefing, coordination, and creative analysis.
  • You’re a core contributor to Dentology’s own brand content and creative direction.
  • You’re mentoring junior creatives and helping shape the evolution of our in-house creative systems.
  • You’re a key driver of client results through strategic testing and content direction.
  • You’re helping Dentology scale creative output without compromising quality or performance.
  • You’re playing a pivotal role in defining what high-impact creative looks like in this category.
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