Growth Marketer

Other

• Role: Growth Marketer
• Remote · Full-Time
• Crogl is at the stage where campaigns need to do real work — generate pipeline, move deals, and build category awareness in a market full of vendors making the same tired claims. You'll own the demand generation function and have the latitude to build it the right way.
• The title says Growth Marketer, but the job is bigger than any single lane. On any given week you might be launching a campaign, standing up a new nurture sequence, coordinating field event logistics, pulling a pipeline report, or writing copy for a landing page. We're a lean team. Everyone ships.
• You'll work closely with our CEO, Director of Product Marketing, and BDR team. Your output will be measured in pipeline — and in how well Crogl shows up in the places security practitioners actually pay attention.
• Execute the demand generation strategy end-to-end: paid, organic, email, and partner-sourced channels across both Enterprise and Federal segments.
• Build and manage integrated campaigns that move prospects from awareness to pipeline with messaging that respects the intelligence of security practitioners.
• Develop and maintain nurture programs tied to buyer stage, persona, and product interest not just blast lists.
• Collaborate with BDRs to align campaign intent with outbound sequencing, ensuring handoffs are clean and follow-up is relevant.
• Own the marketing tech stack (HubSpot), CRM integration, and attribution reporting, and keep the data clean.
• Build dashboards that track what actually matters: MQLs, SALs, pipeline sourced, pipeline influenced, and cost per opportunity by channel.
• Run A/B tests on messaging, offers, and channel mix, and use results to sharpen the strategy, not just report the numbers.
• Manage paid media programs (LinkedIn, Google, sponsorships) with a clear eye on efficiency and ROI.
• Write copy when it needs writing — landing pages, email sequences, ad creative, event descriptions. Crogl's voice is direct and practitioner-focused, and you should be able to write in it.
• Coordinate with product marketing on content amplification — turning whitepapers, use cases, and reports into campaign fuel.
• Support partner co-marketing programs, including campaign coordination with technology alliance partners.
• Jump in on whatever the team needs. At this stage, everyone covers gaps.
• 5+ years in B2B demand generation or growth marketing, with at least 2 years in cybersecurity, observability, or enterprise software.
• Proven track record of building and executing integrated campaigns that generate measurable pipeline — not just MQLs.
• Experience managing marketing programs for both commercial enterprise and Federal/SLED segments is a strong plus.
• Hands-on experience with marketing automation platforms (HubSpot, Marketo, or Pardot) and CRM (Salesforce).
• Deep familiarity with LinkedIn campaign management, paid search, and content syndication — including audience segmentation, bidding strategy, and creative testing.
• Experience building account-based marketing (ABM) programs for named account lists or target verticals.
• Comfort operating across the full funnel — you know the difference between a top-of-funnel awareness play and a late-stage acceleration campaign, and you can build both.
• You're a self-starter who doesn't wait for someone to hand you a campaign brief. You identify the gap, build the plan, and execute.
• You think in experiments. You form a hypothesis, run a test, read the results, and adjust — without needing a quarter to do it.
• You write well. Not just functional copy — copy that actually reflects how security practitioners think and talk.
• You're comfortable with ambiguity. Crogl is a Series A company. Playbooks are still being written. You write them.
• Marketing-sourced pipeline and pipeline influenced by campaign.
• Cost per MQL and cost per opportunity by channel.
• Email engagement rates (open, click, reply) across segments.
• Event ROI: pipeline generated per event, cost per attendee, post-event conversion rates.
• Paid media efficiency: CPL, CTR, conversion rate by audience and creative.
• This role involves roughly 15-20% travel for events, conferences, and occasional team offsites. We're remote-first, which means you're trusted to manage your time and deliverables without hand-holding — and expected to ship without needing daily check-ins.
• You'll have budget to work with, a product worth marketing, and a team that will be direct with you about what's working and what isn't. We measure in pipeline.
• The cybersecurity market is full of demand gen programs that all look the same — same formats, same channels, same generic messaging about AI. Crogl has a real point of view and a product that practitioners actually want to talk about. That gives you something most demand gen roles don't: something worth saying.
• If you want to build the playbook from scratch at a company that's growing fast and taking the work seriously, this is the seat.