Clay

Product Marketing, GTM

2mo ago
180000 –220000 USD / yearUSARemote
Clay

Product Marketing, GTM

2mo ago
180000 –220000 USD / yearUSARemote

Marketing role focused on go-to-market strategies at Claylabs.

Other

  • Our mission is to help organizations turn any growth idea into reality.
  • We see growth as a creative practice, not a formula. Finding and reaching your best-fit customers takes unique ideas and constant iteration. As AI makes execution faster and tactics easier to copy, creativity is the only lasting advantage. We're already helping thousands of customers — including Anthropic, Notion, Google, and Ramp — go to market with unique data, signals, and AI research.
  • In 2025, we raised a $100M Series C backed by world-class investors including Sequoia, CapitalG, and First Round — and crossed $100M in revenue.
  • In 2026, we announced our second employee tender offer in 9 months at a new $5B valuation. We also launched a community equity round , for our customers, agency partners, and club members.
  • Some things to know about us:
  • Our community includes 11,000+ customers, 150+ integration partners, 125+ agencies, 50+ Clay clubs , and 30k members on Slack.
  • Our culture is unique inside and outside of work. Our team members are also DJs, activists, writers, clowns, marathoners, skydivers, psychedelic therapists, social workers, and more.
  • All employees can work for free with world-class coaches who specialize in creativity, management, and more.
  • Our operating principles — including negative maintenance and non-attached action — guide our work. Read more about them here .
  • Read about us in the NYT , Forbes , First Round Review , and more .
  • Hear from our employees directly on our Glassdoor page!
  • We're seeking a Product Marketing Manager to drive revenue-focused product marketing that directly impacts our go-to-market and revenue success. The role reports to Clay’s Head of Product Marketing and will be foundational in building Clay's Product Marketing function.
  • You'll have the opportunity to define the discipline, hire and mentor additional team members as Clay grows, and pioneer new approaches to Product Marketing at a fast-growing AI company. The role will work closely with Clay’s Sales, Growth, GTMOps, and Enablement functions, focusing on segment and persona-relevant narratives, sales enablement, funnel optimization, and revenue-driving initiatives across our customer segments.
  • Build GTM foundation - Create Clay's core narrative, messaging frameworks, and competitive battlecards so all revenue teams can effectively position and sell our products
  • Own the sales asset library - Create and maintain the pitch decks, talk tracks, one-pagers, and QBR templates that drive rep performance
  • Develop buyer insights - Build detailed buyer personas and messaging that converts, plus competitive analysis that helps teams win against key rivals
  • Enable GTM + CX teams - Create training programs, sales assets, and enablement materials that help reps have better conversations and close more deals
  • Optimize the revenue funnel - Identify where deals get stuck and work with sales to improve conversion through targeted messaging, collateral, and campaigns
  • Drive customer expansion - Create programs and materials that help existing customers grow their usage and increase their investment in Clay
  • Build customer advocacy - Develop compelling case studies, success stories, and reference programs that support the sales process
  • Simplify how we sell - Synthesize complex topics into short, memorable, repeatable messaging that's easy for reps to adopt
  • Use AI tools to work smarter - Integrate AI tools (including Clay) to automate routine tasks and make your work more effective
  • 5+ years of product marketing experience at a B2B SaaS company, with a focus on MM-Ent
  • Nice to have: previous experience in sales and/or revenue-facing roles
  • Revenue-focused mindset: Strong understanding of customer buying processes, sales processes, revenue expansion, and the ability to diagnose and optimize a revenue funnel
  • Exceptional communication skills and the ability to translate complex concepts into simple frameworks and ideas through written and visual presentations, and customer-facing assets
  • Proven track record as a trusted partner to GTM leaders in building revenue foundations and driving growth initiatives
  • Strong comfort with prioritizing the highest impact projects in a dynamic, fast-moving environment
  • Experimentation mindset to utilize AI tools (including Clay) to optimize and scale Product Marketing workflows
  • Success partnering with Marketing, Sales, and CX organizations, representing the voice of the customer