Xero
Head of Marketing EMEA
1mo ago
WorldwideHeadRemotemarketing strategydata-driven marketingmultichannel campaigns
Lead the regional marketing function for EMEA to drive brand engagement and commercial growth through multi-channel campaigns and strategic planning.
Responsibilities
- As the Head of Marketing for EMEA, you will play a pivotal role in supercharging the success of small businesses, accountants, and bookkeepers across the region. Reporting to the GM (General Manager) of Growth Marketing for Emerging Markets, you will lead a regional function that develops and delivers tailored marketing plans to drive brand engagement and commercial growth. Your work will directly contribute to building a stronger economy by connecting small businesses with essential technology and a supportive community.
- You will lead a talented team to implement a variety of multi-channel campaigns and tactical initiatives that achieve clear, measurable outcomes. By balancing strategic planning with executional excellence, you will ensure Xero’s go-to-market strategy is refined and delivered effectively across diverse and complex markets. Your focus will be on creating a customer-first culture that relies on data-driven decisions to optimise every marketing touchpoint.
Other
- You will lead a dedicated regional marketing team while collaborating closely with the EMEA Leadership Team and global marketing service functions. This role sits at the heart of a cross-functional network, working alongside Sales, Operations, and Communications to ensure integrated efforts that grow Xero’s market share. You will act as a coach and mentor, nurturing a high-performing team environment where clear expectations and professional growth are prioritised.
- Defining and refining the go-to-market strategy for the EMEA region to lift brand awareness and drive demand.
- Overseeing the multi-channel marketing budget to ensure effective operationalising and delivery against commercial targets.
- Establishing a smooth collaboration rhythm with global teams such as Product Marketing, Media Planning, and Customer Engagement.
- Strategic planning and delivery of cross-channel regional marketing plans, combining both Brand, SMB and Partner marketing campaigns and initiatives (across multiple markets of differing complexities and market stage).
- This role is based in our Cape Town office. At Xero, we embrace a hybrid working model that balances the flexibility of remote work with the connection of in-office "boost days." You will have the opportunity to work with a global community while maintaining a local presence that supports the regional team's energy and collaboration.
- Extensive experience in leading marketing functions within high-growth environments, ideally within the SaaS sector.
- Your background includes a proven track record of managing complex partnership and channel marketing strategies.
- You possess natural leadership skills and an ability to influence stakeholders and lead teams through coaching and clear KPI setting.
- You have a deep understanding of multi-channel campaign delivery and an urgency to deliver solutions that are highly measurable.
- Your communication style is clear, kind, and inclusive, allowing you to build trust across diverse regional and global teams.
- You offer strong problem-solving abilities and a results-driven approach to prioritising tasks in a collaborative setting.
- Ability to create a culture and process of customer-first thinking and data-driven decisioning, ensuring that all marketing activity is effectively benchmarked, measured and optimised
- Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.