Plaud
Lifecycle Marketing Senior Specialist- San Francisco
4mo ago
USASeniorRemote
Senior specialist role focusing on lifecycle marketing at Plaud, an AI-driven productivity company based in San Francisco.
Responsibilities
- Own and execute lifecycle programs across onboarding, engagement, retention, and reactivation, building and optimizing automated journeys across email, push, and in-app messaging.
- Design and iterate on lifecycle flows using behavioral segmentation and user signals, improving targeting, timing, and personalization to drive user engagement.
- Analyze lifecycle performance using campaign metrics, cohort trends, and experiment results, and translate insights into actionable improvements.
- Partner with product, data, and marketing teams to support product launches, feature adoption, and user education through lifecycle communications.
- Contribute to both B2C user lifecycle and B2B-oriented use cases (e.g., professional usage, team adoption signals) through targeted lifecycle programs.
Requirements
- 3–5 years of experience in lifecycle marketing, CRM marketing, or growth marketing in a digital product or technology environment.
- Hands-on experience building and executing lifecycle campaigns across channels such as email, push notifications, and in-app messaging, using platforms like Braze, Iterable, Customer.io , or similar.
- Strong understanding of segmentation, targeting, and basic lifecycle journey design, with the ability to translate user behavior into campaign logic.
- Analytical mindset with experience using A/B testing, campaign performance metrics, and basic data analysis to optimize lifecycle performance.
- Exposure to both B2C and B2B or product-led environments, with an interest in how lifecycle programs can support both user engagement and product adoption.
Conditions
- Meaningful Ownership An Employee Stock Ownership Plan (ESOP) that gives a real stake in Plaud’s long-term success.
- High-Impact Environment Work in a fast-moving, product-driven environment where your ideas directly shape the future of AI productivity.
- Competitive Compensation $105K-$140K base salary+performance bonus+Equity.
- Comprehensive Health & Retirement Benefits Top-tier medical, dental, and vision insurance for employees and dependents, supported by a generous employer subsidy, plus a 401(k) retirement plan with company matching for full-time employees.
- Time Off & Workplace Benefits Unlimited PTO, plus 13 paid holidays, 12 weeks of fully paid parental leave for all parents, a hybrid work model with a minimum of three in-office days per week, and access to high-quality office snacks, drinks, and equipment.
- Cutting-Edge AI Tools for Productivity Access to best-in-class AI tools, including Cursor, GPT models, Gemini, Claude, and other frontier AI systems to maximize engineering and execution efficiency.
- Best-in-Class Equipment Choice of top-spec laptops, high-performance workstation setups, and cutting-edge Plaud devices for all new hires.
- Team & Culture Annual company offsites, team events, and a culture that values craftsmanship, ownership, and velocity.
Other
- Plaud is building the world's most trusted AI work companion for professionals to elevate productivity and performance through note-taking solutions, loved by over 1,500,000 users worldwide since 2023. With a mission to amplify human intelligence, Plaud is building the next-generation intelligence infrastructure and interfaces to capture, extract, and utilize what you say, hear, see, and think.
- Plaud Inc. is a Delaware-incorporated, San Francisco-based company pushing the boundary of human–AI intelligence through a hardware–software combination. With ISO 27001, ISO 27701, GDPR, SOC 2, HIPAA, and EN 18031 compliance, Plaud is committed to the highest standards of data security and privacy protection.
- To learn more about Plaud, please visit https://www.plaud.ai and follow along on Instagram , X , Facebook , LinkedIn , and YouTube
- Plaud is building the next generation intelligence infrastructure and interfaces to capture, extract, and utilize intelligence from what people say, hear, see, and think.
- Plaud is a bootstrapped, skyrocketing, profitable company with a $250M revenue run rate achieved in just three years.
- Define the next-gen paradigm for human-AI interaction.
- Gain exposure to cutting-edge AI for Pro tools and play a direct role in our global expansion.
- Work with passionate teammates who value innovation, collaboration, and customer success.
- Grow your career in a culture that champions continuous learning and fast career development.
- Market-competitive compensation, global exposure, and a vibrant, creativity-fueled work atmosphere.