Toogeza
Product Director of MarTech
2mo ago
WorldwideDirectorcrmdata scienceroi analysiskpi evaluationmarketing technologyuser acquisitiongrowth marketingvendor management
Lead MarTech strategy and growth marketing initiatives, manage cross-functional teams, and align marketing technology with company goals.
Responsibilities
- Lead the MarTech strategy, focusing on UA technologies, CRM, and data science
- models to enable growth (pLTV, churn model, next best action).
- Develop, implement, and oversee comprehensive tooling for growth marketing
- campaigns within the app environment.
- Work closely with the Product and Engineering teams to drive app-based initiatives.
- Evaluate ROI and KPIs to measure the success of MarTech and growth marketing
- initiatives.
- Lead a cross-functional team in implementing best practices for UA and in-app
- marketing.
- Ensure alignment with overall company goals and objectives.
- Report to C-level executives on MarTech strategies and performance metrics.
- Together with engineering leadership, oversee the management of vendor relationships and marketing technology stacks.
- Support 3-4 teams with vision and strategy.
Requirements
- Minimum of 8 years experience in marketing technology roles.
- Proven track record working with user acquisition and in-app growth marketing
- technologies.
- Strong knowledge of UA/growth marketing technologies, including CRM, tracking
- and analytics tools.
- Exceptional leadership skills and experience in managing a cross-functional team.
- Excellent communication skills, both written and verbal.
- Highly analytical and data-driven mindset.
- Previous experience in marketing and analytics is a plus.
Other
- We are toogeza , a Ukrainian recruiting company that is focused on hiring talents and building teams for tech startups worldwide. People make a difference in the big game, and we may help to find the right ones.
- Currently, we are looking for an experienced Product Director to join one of toogeza’s clients.
- If this role sounds like a fit — we’d love to hear from you! Just send over your CV and anything else you’d like us to consider.
- We’ll review everything within five working days , and if your background matches what we’re looking for, we’ll get in touch to set up a call and get to know each other better.