Maneuver Marketing
Creative Strategist (TikTok Shop)
2mo ago
WorldwideRemotetiktokpaid adsorganic contentcustomer acquisition
Own creative strategy for TikTok Shop to drive growth and customer acquisition for a DTC supplements brand.
Requirements
- 5+ years in DTC creative strategy, performance creative, or growth-focused content development, ideally with meaningful experience on TikTok Shop.
- Strong portfolio showcasing short-form content, direct response creative thinking, and an understanding of what makes content perform in-feed.
- Deep familiarity with TikTok as a platform, including content trends, creator dynamics, paid creative best practices, and shopping behavior.
- Experience developing concepts across both organic and paid social , with strong instincts for platform-native storytelling.
- Strong grasp of creative testing methodologies, including how to evaluate and iterate on hooks, formats, messaging, and visual delivery.
- Ability to bridge brand, content, and performance thinking — creating work that is engaging, culturally relevant, and conversion-oriented.
- A passion for psychology, storytelling, video, design, and consumer behavior that translates into compelling customer-centric creatives.
- Proactive engagement with emerging trends, creators, platform changes, and best practices across TikTok and the wider DTC creative ecosystem.
- Please submit your application in English. It's our company language so you'll be speaking lots of it if you join.
- We treat all candidates equally - if you're interested please apply through our careers portal.
Other
- Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
- In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
- These results caught the attention of The Financial Times , as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards , jointly organised by The Business Times and KPMG in Singapore.
- This is just the beginning of our journey, and you could be part of the next stage of our growth!
- As a Creative Strategist (TikTok Shop) , you’ll be at the forefront of turning TikTok into a high-leverage growth channel for our DTC supplements brand.
- You’ll be owning creative strategy for TikTok across key growth surfaces including organic content, paid ads, and TikTok Shop . Your role will be to identify what makes content perform on-platform, translate those insights into scalable creative systems, and help drive customer acquisition and conversion through TikTok-specific strategies.
- Serving a primarily female demographic aged 35–65, you’ll combine creative research, platform understanding, trend fluency, and direct response thinking to build content that feels native to TikTok while delivering measurable business impact.
- You’ll work cross-functionally with the Product Marketing team, Paid Media, UGC creators, video editors, and operators to concept, test, and scale high-performing TikTok creatives that strengthen top-of-funnel attention, mid-funnel engagement, and bottom-funnel conversion.
- Own the creative strategy for TikTok as a growth channel, identifying how to unlock customer acquisition and conversion through platform-native content.
- Develop concepts across organic TikTok, paid TikTok ads, and TikTok Shop to support both awareness and revenue generation.
- Translate channel insights into repeatable creative frameworks that can be scaled across products and campaigns.
- Dive into TikTok trends, competitor activity, creator formats, comment sections, customer behavior, and platform-native storytelling patterns.
- Use TikTok feeds, creator ecosystems, ad libraries, social listening, and other research tools to identify emerging opportunities.
- Distil findings into actionable creative angles, hooks, scripts, and briefs that align with our target demographic and business goals.
- Build and continuously refine a testing pipeline for TikTok creative, including hooks, formats, concepts, offers, creator styles, and messaging angles.
- Partner with internal teams and creators to launch, evaluate, and iterate on new concepts quickly.
- Identify winning patterns and scale them through a structured testing approach that balances performance optimization with creative freshness.
- Develop TikTok creatives tailored to different stages of the funnel, from awareness and discovery to conversion and purchase intent.
- Craft content that matches user mindset across different entry points — such as educational or entertaining content for organic reach, direct response ads for paid acquisition, and conversion-focused assets for TikTok Shop.
- Ensure content is both platform-native and strategically aligned to broader brand and product goals.
- Develop ad concepts and organic content built for TikTok’s unique content ecosystem, with strong emphasis on attention, retention, relatability, and action.
- Shape concepts that feel authentic to the platform while still delivering clear performance outcomes.
- Identify trends, creator behaviors, editing styles, and storytelling devices that can be adapted into high-performing branded content.
- Partner with relevant stakeholders to develop creatives that improve TikTok Shop performance, including product storytelling, offer communication, social proof, and conversion-focused content.
- Help shape content that shortens the path from discovery to purchase within the TikTok ecosystem.
- Test and refine creative approaches that improve product page engagement, click-through, and sell-through.
- Identify content and funnel bottlenecks specific to TikTok traffic and user behavior.
- Improve performance through testing of key creative levers such as hooks, pacing, CTAs, product demonstration, proof elements, creator delivery, and offer framing.
- Apply insights rapidly to improve click-through rates, engagement quality, and downstream conversion.
- Consistently develop TikTok creatives that drive strong engagement, click-through rates, hold rates, and conversion performance.
- Contribute meaningfully to TikTok becoming a scalable acquisition and growth channel across organic, paid, and TikTok Shop surfaces.
- Deliver concepts that combine platform relevance with commercial impact, balancing native storytelling with direct response performance.
- Help uncover repeatable creative insights that improve testing velocity, creative hit rate, and overall TikTok efficiency.
- Strengthen collaboration between Growth Marketing and Product Marketing by translating TikTok learnings into scalable growth opportunities for the wider business.