Maneuver Marketing
Creative Strategist (AppLovin)
2mo ago
WorldwideRemoteapplovin
Lead creative strategy for customer acquisition on AppLovin for a DTC supplements brand.
Requirements
- 5+ years in DTC performance creative, creative strategy, or growth-focused advertising, ideally in direct response environments.
- Strong experience developing ad concepts for paid acquisition channels, with a clear understanding of how creative influences media performance.
- Deep familiarity with creative testing methodologies, including how to evaluate and iterate on hooks, angles, formats, messaging, and offers.
- Ability to think strategically across multiple SKUs and offers, rather than only within a single product lane.
- Strong commercial instincts and the ability to connect creative decisions with acquisition outcomes.
- Experience partnering closely with media buyers or growth marketers to shape campaign direction.
- A sharp eye for what makes performance creative work — from audience psychology and offer communication to clarity, pace, and conversion intent.
- A proactive, builder mentality: comfortable creating new systems, defining best practices, and helping establish a new growth playbook from the ground up.
- Please submit your application in English. It's our company language so you'll be speaking lots of it if you join.
- We treat all candidates equally - if you're interested please apply through our careers portal.
Other
- Our Vision, Mission & Success are fuelled by our commitment to be a driving force of positive change to the health of everyday consumers, providing conscious, high-quality & innovative supplement products.
- In just 5 years, we kicked off our own DTC Health & Wellness brand from scratch and scaled it to USD$100M+ in annual sales, serving more than 3,000,000 customers worldwide with an average of 4,000 daily orders across 9 SKUs.
- These results caught the attention of The Financial Times , as they ranked us among APACs top High-Growth Companies. We have also been awarded 2nd place on the E50 Awards , jointly organised by The Business Times and KPMG in Singapore.
- This is just the beginning of our journey, and you could be part of the next stage of our growth!
- As a Performance Creative Strategist (AppLovin) , you’ll be at the forefront of helping us build AppLovin into a scalable customer acquisition channel for our DTC supplements brand.
- You’ll own the creative strategy for AppLovin across multiple SKUs, shaping how we test, learn, and scale creative that drives profitable growth. This is not a role attached to a single product pod; instead, you’ll operate at the channel level, identifying what works on AppLovin and translating those learnings into repeatable systems that can be applied across the business.
- You’ll work closely with Growth & Creative teams in charge of individual products to develop performance-driven concepts, influence campaign decision-making, and build the creative playbook for a channel we’re looking to grow from the ground up.
- Serving a primarily female demographic aged 35–65, you’ll combine direct response thinking, creative testing strategy, and strong commercial instincts to develop ad concepts that improve click-through, conversion, and overall campaign efficiency.
- Lead the development of our creative strategy for AppLovin as a growth channel, establishing the testing principles, creative frameworks, and performance patterns that will shape how we scale.
- Identify what drives success on AppLovin and turn those insights into a repeatable playbook that can be applied across multiple SKUs and offers.
- Help define the role creative plays in campaign performance, and shape how creative and media buying work together to unlock channel growth.
- Dive into winning ad patterns, competitor activity, offer positioning, hooks, visual formats, and messaging angles relevant to paid acquisition.
- Distil learnings into actionable testing hypotheses and creative directions that align with business goals and customer psychology.
- Develop a strong understanding of how creatives should be adapted to suit AppLovin’s environment and performance model.
- Build and manage a structured testing roadmap across concepts, hooks, angles, offers, formats, and messaging variations.
- Continuously identify opportunities to refresh, iterate, and scale creative based on performance signals.
- Balance testing velocity with strategic thinking, ensuring we are not only generating new ideas, but learning systematically from results.
- Partner closely with media buyers to interpret creative performance and influence campaign decisions based on what is resonating.
- Help determine which creative directions deserve more spend, further iteration, or strategic repositioning.
- Bring a creative lens into campaign planning so that media buying decisions are informed by strong concept logic and testing insights.
- Develop direct response ad concepts designed to attract attention, communicate value clearly, and drive action.
- Craft ideas that align with different offers, customer motivations, objections, and stages of purchase intent.
- Ensure creative is not just visually strong, but strategically designed to improve acquisition efficiency.
- Apply performance creative learnings across a portfolio of products rather than focusing on a single SKU.
- Adapt concepts and messaging to different products, audiences, and commercial priorities while maintaining a disciplined testing approach.
- Help the wider business identify which creative patterns are broadly scalable versus offer-specific.
- Identify bottlenecks in the customer acquisition journey and propose creative solutions that improve performance.
- Test and refine key levers such as hooks, offer framing, problem-solution messaging, proof points, product demonstration, and calls to action.
- Use performance insights to sharpen how we communicate value and reduce friction from first impression through conversion.
- Build a clear and actionable creative playbook for AppLovin that gives the team a strong foundation for scaling the channel.
- Consistently generate concepts that improve engagement, click-through, conversion quality, and overall campaign efficiency.
- Help turn AppLovin into a meaningful and profitable acquisition channel across multiple SKUs and offers.
- Influence campaign direction through strong creative judgment and thoughtful partnership with media buying.
- Increase creative testing velocity and hit rate by developing repeatable frameworks for ideation, iteration, and scale.