Field Marketing Specialist

Other

• We’re looking for a Field Marketing Specialist to help execute and scale regional demand generation programs that directly impact pipeline and revenue.
• This role sits at the intersection of marketing and sales, helping bring high-level strategy to life through on-the-ground programs — from executive events and field activations to partner campaigns and account-based marketing initiatives.
• You’ll work closely with sales, growth, and product marketing to create memorable, high-impact experiences that engage prospects and accelerate deals across key regional accounts.
• Execute regional field marketing programs aligned to pipeline and revenue goals
• Support the planning and delivery of high-impact events, including executive dinners, roundtables, trade shows, and webinars
• Partner closely with sales teams to engage target accounts and support deal acceleration efforts
• Assist in developing and executing account-based marketing (ABM) campaigns for high-value prospects
• Help launch integrated, multi-channel campaigns across field, digital, and partner channels
• Experiment with AI-driven tools and tactics to personalize outreach and improve campaign performance
• Track and report on campaign performance, pipeline contribution, and ROI
• Support co-marketing initiatives with partners, customers, and industry communities
• 3+ years in field marketing, demand generation, or B2B marketing in the Cybersecurity field
• Experience supporting pipeline generation through events and regional marketing programs
• Strong collaboration skills and experience working closely with sales teams
• Ability to thrive in a fast-paced, startup environment with high ownership and execution focus
• Analytical mindset with experience measuring campaign performance and ROI
• Familiarity with marketing automation and CRM tools (e.g., HubSpot, Salesforce)
• Familiarity with ABM strategies and enterprise sales cycles
• Comfort experimenting with AI tools in marketing workflows