Thera
Marketing Lead
1mo ago
80000 –150000 USD / yearUSALeadpaid adseventsbrand messagingproduct launchesmarketing attribution
Lead marketing efforts to generate demand and manage top of funnel activities including ads, events, and product launches.
Requirements
- 4 to 7+ years in marketing, ideally at fast-moving startups
- Hands-on operator who can run paid ads, write copy, and ship campaigns yourself
- Strong storyteller with a sharp instinct for brand voice
- Comfortable owning experiments end-to-end
- Bias toward action, speed, and high standards
Other
- 🚀 Marketing Lead, Thera (NYC, in-person)
- Thera is building the financial OS for modern SMBs. Payroll, payments, compliance, and money movement in one platform that actually works end-to-end.
- We're hiring a Marketing Lead to own top of funnel and generate demand. This is a hands-on IC role for someone who wants to test ads, run events, launch products, and do whatever it takes to get attention and create momentum.
- You'll work directly with the CEO and growth leadership. This role rewards speed, creativity, and accountability.
- 📍 NYC, 5 days/week
- Our founders saw firsthand how broken SMB payroll and finance had become. The average SMB stitches together 5+ tools just to pay people, move money, and close their books. We started Thera to collapse that fragmented stack into a single source of truth.
- Backed by YC, 10X Founders, Zillionize, and Amino Capital.
- Top of funnel demand generation
- Paid ads across search, social, and new channels
- In-person events, field marketing, and partnerships
- Product launches and new product storytelling
- Brand voice, messaging, and positioning
- Creative experiments including stunts and viral moments
- Marketing attribution and pipeline influence
- Consistent inbound leads that convert
- Clear link between marketing and pipeline
- Events that drive real conversations, not just swag
- Fast launches with real customer pull
- A brand people recognize and talk about
- You want a pure management role or need a big team to operate
- You avoid ambiguity or measurable outcomes
- You're not willing to be in-person in NYC
- Room to experiment and move fast
- Direct ownership of outcomes
- A product people actually like
- Support for creative risks that work
- Read more about our cultural principles: https://www.getthera.com/principles