Onhires
Product Marketing Manager (B2C Mobile Subscription SaaS)
1mo ago
WorldwideSeniormonetizationsubscription growthmobilewebai-drivenexperimentation
Senior hands-on Product Marketing Manager for B2C mobile subscription SaaS focusing on monetization and subscription growth.
About the company
- This is a senior hands-on individual contributor role.
- The company is NOT looking for:
- Brand marketers
- B2B SaaS product marketers
- Content/lifecycle CRM specialists
- Agency-only profiles
- People managers disconnected from execution
- Strategy-only leaders
- Those looking for a stable 9-to-5 with a predictable routine
- They are specifically looking for someone who personally owns and improves:
- Funnels and quiz-based onboarding flows (quiz→paywall→subscription)
- Paywalls and subscription conversion
- Monetization mechanics and pricing hypotheses
- A/B testing processes
- ARPU and revenue-per-user metrics
Responsibilities
- Optimize onboarding funnels, quizzes, paywalls, and subscription flows
- Increase ARPU/RPU and improve monetization performance
- Launch and analyze A/B tests and experimentation initiatives
- Improve conversion, retention, and subscription metrics
- Collaborate with creatives, product, analytics, and founders
- Develop and test pricing, offers, and monetization hypotheses
- Analyze funnel performance and identify revenue growth opportunities
- Work closely with acquisition and billing teams to improve overall unit economics
Requirements
- 5+ years of relevant experience
- Strong hands-on experience with: Mobile apps and subscription monetization
- Quiz-based funnels and paywalls
- Onboarding optimization
- A/B testing and experimentation
- ARPU / LTV / conversion optimization
- Data-driven product growth
- Active daily use of AI tools and agents — this is a hard requirement, not a nice-to-have
- Full-time commitment, no side projects
- Tools / platforms:
- Amplitude, Firebase, Appsflyer, Mixpanel, or similar analytics stacks
- Web to Wave or similar funnel/paywall platforms — nice to have
Conditions
- Remote
- Full-time, from ~9:00 AM your local time (flexible)
- B2B contract
- Competitive compensation discussed individually + strong performance-based bonus structure
- Eastern Europe preferred
- Start: ASAP
How to apply
- Pre-screen with the recruitment team
- Short call with the founder
- Second interview with the founder
- Interview with the business partner
- Paid one-day test task (real data, under NDA)
- Offer
Other
- Our client is a profitable, self-funded B2C subscription SaaS company operating primarily in the US market. Founded in France, the company has evolved from a browser-based product into a high-scale mobile subscription business generating approximately $1M monthly revenue.
- The company operates with a lean, high-performance structure. The team is highly execution-focused, AI-driven, and deeply focused on monetization and unit economics.
- They are now looking for a Product Marketing Manager to fully own and optimize monetization funnels, onboarding flows, paywalls, and subscription conversion mechanics across mobile and web products.
- Direct impact on revenue and core business metrics
- Full ownership of monetization and subscription growth — no layers, no bureaucracy
- Reports directly to the founder
- Strong experimentation culture with fast execution cycles
- Opportunity to work on high-scale US subscription products
- Competitive compensation with strong performance-based bonuses
- AI-first environment where automation and efficiency are core, not optional
- Paid test task as part of the hiring process — we respect your time
- Strong preference for candidates with experience in:
- B2C subscription SaaS
- Mobile subscription products and consumer apps
- High-scale consumer monetization environments
- Fast-paced, high-ownership product companies