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Almedia

UA Manager

2w ago
65000 –80000 EUR / yearEuropeMiddle
Almedia

UA Manager

2w ago
65000 –80000 EUR / yearEuropeMiddleapplovingoogle adsfacebook adstiktok adscampaign managementdata analysis

Manage and optimize core app user acquisition channels across major platforms to scale campaigns and handle significant live budgets.

Responsibilities

  • Own App UA at Scale: Take ownership of app install campaigns across AppLovin, Google UAC, Facebook, TikTok, and DSPs - managing $500k+ in daily spend and optimizing toward revenue and predictive LTV targets.
  • Drive Daily Performance: Monitor live campaigns daily, make proactive budget and bid adjustments, and troubleshoot performance drops without waiting to be asked.
  • Lead Creative Strategy: Analyze top-performing creatives and competitive trends, identify what's working on TikTok and Facebook, and plan a balanced production mix of iterations and new concepts.
  • Manage a Creative Ecosystem: Coordinate with our internal creative team - briefing, reviewing, and prioritizing production to keep testing pipelines moving.
  • Navigate Attribution Complexity: Work across multiple campaign types, manage cross-channel attribution windows and settings, and use Adjust MMP to ensure clean app tracking and accurate performance reads.
  • Build Toward LTV: Set and optimize against primary KPIs rooted in revenue and predictive lifetime value - understanding not just surface metrics but the downstream signals that predict real business impact.

Other

  • This isn’t your regular job. Almedia is a place where those who want to push harder can accelerate their careers faster than anywhere else. We’re aiming to become Germany’s second bootstrapped unicorn. Almedia is already Europe’s #3 fastest-growing company in 2025 (FT1000).
  • We are building the future of marketing by rewarding our community of over 70 million users for engaging with our advertisers’ products. We are offering a new way to acquire users for the biggest companies in the world.
  • At Almedia, you’ll:
  • Own way more, way earlier — you’ll be trusted with responsibility fast.
  • Push harder, get further — this isn’t a 9–5. We highly reward intensity.
  • Join a rare environment — you will work with ambitious high-speed, high-ownership people.
  • Fully present — we’re 5 days a week in the office to build the energising momentum we need.
  • Salary range: €65,000-80,000/annum
  • We're looking for a UA Manager to take ownership of our core app user acquisition channels. This is a high-stakes, hands-on role built for someone who lives in the data, moves fast on optimizations, and knows how to scale app campaigns across AppLovin, Google, Facebook, and TikTok.
  • You'll be managing significant budgets across live campaigns — this is not a planning role. It requires daily attention, sharp instincts, and the ability to diagnose and fix performance problems in real time.
  • App UA Track Record: Proven experience scaling app install campaigns across at least two of: AppLovin, Google UAC, Facebook, TikTok, or programmatic DSPs - with meaningful budget responsibility.
  • Spend-Scale Comfort: You've managed large daily budgets in a live environment and know how to operate with both precision and speed when campaigns are actively running.
  • Creative Judgment: You can analyze performance data to identify what creative is working, brief agencies effectively, and plan a testing roadmap that balances iteration with new concepts.
  • Attribution Fluency: Solid understanding of mobile attribution, MMP setup (Adjust preferred), and how different campaign types and attribution windows interact — especially across app and web.
  • LTV & Revenue Focus: Experience optimizing toward revenue-based KPIs and predictive LTV, ideally in gaming or subscription apps. If you don't have gaming background, you need to clearly demonstrate you understand the metrics that drive performance downstream.
  • Problem-Solving Operator: You diagnose, you act, you iterate. You don't wait for weekly reviews to catch a problem — you're in the account daily and you fix things before they become fires.
  • You treat a live campaign like it's always your responsibility - proactive, not reactive.
  • You think in signals and ratios, not just top-line spend.
  • You're a confident stakeholder manager who can align internal teams and external agencies toward a shared creative and performance roadmap.
  • You're comfortable with complexity - multiple campaign types, channels, and attribution layers - and you build clarity from it rather than getting slowed down by it.
  • Own Our Growth: We offer all Berlin-based employees equity in Almedia to truly be a part of our success.
  • Scale With Almedia: Grow alongside a startup that has been profitable from day one.
  • Central Berlin Office: Work from a fully-stocked modern office built for collaboration, accessible from all around Berlin.
  • Other Benefits: Transport subsidy, breakfasts and lunches, language learning, Urban Sports Club, and more.
  • We believe in fostering talent, evaluating all skill levels during the hiring process, and providing a clear path for growth. Almedia is an equal opportunity employer. We embrace and celebrate diversity, and encourage individuals from all backgrounds to apply.
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