Creator Growth Lead

Other

• Apify is the largest marketplace of tools for AI. 25,000 Actors helping people and agents get real-time web data, track competitors, generate leads, or integrate their apps. Actors are built by a global creator community that now earns more than $1M every month.
• Join us to help people put the web to work. Apify can find missing children , protect consumers from fake discounts across the EU , and feed data to AI chatbots .
• We're growing fast, and how the world understands what Apify is matters more than ever. That’s why we’re looking for a Creator Growth Lead to own the content creator marketing program from the ground up, building a network of creators and influencers who reach the right audiences, communicate Apify's value accurately, and generate demand across the full funnel.
• You'll sit between demand creation and product marketing, treating creators as both a production engine and a distribution layer for the rest of the marketing system. You'll be the single owner of creator-driven results: who we work with, what they make, how it performs, and how it ties back to the funnel.
• Source, vet, and activate content creators and influencers across YouTube, LinkedIn, TikTok, X, Reddit, podcasts, and other channels focused on developers, AI builders, and technical decision-makers.
• Own the program structure: tiers, compensation models (fixed fee, CPA, hybrid), onboarding, and regional execution aligned to GTM priorities.
• Manage budgets, contracts, rates, and usage rights across all creator partnerships
• Own channel planning and forecasting.
• Stay ahead of creator-economy trends, platform shifts, emerging formats, and new talent, and bring that intelligence into how the program evolves.
• Work with Product Marketing to ensure creator content reflects Apify's product narrative and GTM priorities - content creators are an extension of how Apify communicates externally, not a separate voice.
• Partner with the Affiliate Manager so every creator relationship is structured, tiered, briefed, and tracked, and every partner works from the same content standards and creative direction.
• Work with the Social Media team to align creator content with the organic content calendar and amplify top-performing content across owned channels.
• Own program reporting: content velocity, ICP reach, messaging quality, creator-attributed signups, and revenue influence.
• Own paid placements and UGC buying, routing top-performing content into other channels for amplification.
• Brief creators on what to make and why, translating Apify's product positioning and campaign priorities into clear content direction.
• Track content velocity per creator: posting frequency, video performance, and whether they're active or dormant.
• Own quality control: messaging accuracy, feature representation, and ICP fit.
• Build playbooks, creative frameworks, and repeatable systems so quality scales with volume.
• You have 6+ years in media buying, influencer marketing, or partnerships, ideally within a B2B, developer, gaming, digital product, or technical audience - with proven experience building content creator or influencer programs.
• You have a sharp eye for what resonates with technical audiences - you know the difference between content that builds genuine credibility and content that reads as paid promotion.
• You've worked with audiences who are skeptical of marketing by default, and you've built programs that respect that skepticism rather than trying to override it.
• You understand that trust in developer communities is earned slowly and lost fast. You know when to pull back on brand control and let a creator's voice lead, and when that's the better performance outcome.
• You understand performance marketing, and how creator content connects to the media-buying landscape and acquisition metrics.
• You’re hands on with the creative work itself: you write briefs, build toolkits, and give creative direction.
• You've worked across functions before: you know how to align with paid media, product marketing, legal, or finance teams and make the collaboration work.
• You judge creator output by ICP reach and how deeply content lands, not by impression counts.
• You're comfortable building from scratch in a new environment.
• You'll start by immersing yourself in Apify's product, audience, and existing creator activity. There's no polished program to inherit - your first job is to assess what exists, map the opportunity, and start building.
• Complete general onboarding and meet all relevant stakeholders.
• Audit existing creator and influencer activity across affiliate, social, and informal partnerships, and document the findings.
• Identify the highest-priority creator segments and markets to activate first.
• Have the first creator tier active: outreach done, contracts signed, first content briefed and in production.
• Have defined the program structure: tiers, compensation model, briefing process, quality standards.
• Run the first paid creator placements, with tracking and reporting set up.
• Have a Q4 plan ready - creator pipeline, budget allocation, content calendar aligned to GTM priorities.
• Have a functioning creator network delivering consistent content across priority markets.
• Show measurable output: ICP reach, content velocity, and creator-attributed signups tracked and reported.
• Have integrated creator content into at least five GTM campaigns and supplied at least five UGC creative streams into demand-capture campaigns.
• Feed into 2027 planning with a clear view of what's working, what to scale, and where to invest.
• Full-time position in Prague at our amazing office located in Lucerna Palace, Prague, Czech Republic 🏰
• Option to work remotely 🛋️
• Flexible working hours (perfect for both night owls 🦉 and early birds 🐥)
• Nobody counts holidays as long as the work gets done 💪
• Unlimited Claude for every Apifier. We don't count tokens. Just use them well 🤖
• Stock options and profit sharing 💰
• We welcome pets, kids, and bikes at the office 🐕👨‍👧🚲
• Epic team buildings and offsites 🚢 with biking, canoeing, and other adventures 🪂
• Generous hardware budget to give you the tools you need 💻
• Free entry to the wonderful Prague Zoo for you and your guests 🐘
• Ping-pong, chess, PS5, lightsabers, foosball league after lunch, free Multisport card🏓
• Completely free lunches every day, either in a restaurant or delivery to the office 🌮🍱🍜🍕🥡
• Unlimited supply of ☕🍺 and snacks 🍎🍪
• Solid education and training budget, conference tickets, internal “Eat & Learn” sessions, and the opportunity to work across teams 👩🏼‍💻👨🏽‍💻
• For more details about Apify and what it’s like to work with us, see our Careers page .