Hexa

Founding Growth Lead @ Waniwani

2mo ago

USALeadgrowth marketingpartnershipsevent managementoutbound marketingcontent marketing

Founding Growth Lead to build a repeatable, scalable growth engine from scratch including events, partnerships, outbound, and content at Waniwani.

First growth hire.
Our first marketing initiative was a press release that worked too well, triggering an 80B$ insurance market crash in the public markets. It put AI distribution and Waniwani on the agenda of every financial institution’s board and kick-started an intense growth motion.
We’ve signed partnerships with the most renowned industry players and delivered several keynotes on AI distribution to Fortune 500 executives. But luck is not a playbook. As founding marketing & GTM, your role is to build Waniwani’s repeatable, scalable growth engine from scratch: events, partnerships, outbound, and content. You’ll identify which channels convert, then scale them.
Build the Growth Engine: You won’t be following a playbook; you’ll be writing it. You’ll hire and lead a team across different regions to figure out how we win in each market.
Be the Face on the Ground: Find the 5% of events and dinners that actually matter. Build the relationships that turn into a multi-million dollar pipeline.
Drive the Global Narrative: Write the stuff people actually want to read. Market deep-dives, case studies, and sharp commentary that proves we are the experts.
Secure Tier-1 Partnerships: Identify the organizations that already have our customers' attention. Structure the deals and manage them until they produce revenue.
Scale through Data: If it doesn’t move the needle, kill it. Use the numbers to decide where we hire next and which markets we double down on.

Waniwani is building the AI distribution infrastructure for the $10T services economy. We enable service vendor to sell quote-based services (insurance, financing, wealth, software and more) directly inside LLMs like ChatGPT, where buying decisions are moving, and built the Agent to Agent commerce future.
Our first product generated its own type of SaaSpocalypse . We launched the world's first insurance app unlocking quotes in ChatGPT. It triggered $79B market crash for the world's largest brokers. The press called it "the industry's ChatGPT moment." Now thousands of companies want to deploy their own AI-native storefronts through our infrastructure.
We are global from day one: US, Australia, Middle East, Korea, Europe. Our team is small, the ambition is not.
Startup Veteran: You’ve built revenue from scratch before, likely when the company had zero brand recognition and a tiny budget.
Sharp Writer: You can write a 3-sentence email that gets a reply from a CEO and a 1,000-word article that gets shared by industry leaders.
High EQ: You know how to work a room and how to follow up without being a nuisance.
Leader & Maker: You’re comfortable managing a team across time zones but aren't afraid to get your hands dirty and book the first 50 meetings yourself.
Creative Problem Solver: You find the "side doors" into big accounts when the front door is locked.