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Linkup

Founding Marketing Lead

8mo ago
USALead
Linkup

Founding Marketing Lead

8mo ago
USALeadgrowth marketingcontent marketingprbrand positioningcampaign managementdata analysis

Lead and execute marketing strategy for a technical AI-focused product, including brand, community, campaigns, and PR.

About the company

  • Reality never stands still, and neither should intelligence. Linkup reconnects language models to a living stream of verified facts, ensuring AIs remain as current and insightful as the world they serve.
  • Our mission is to deliver the world’s freshest, most trusted knowledge to AIs.
  • We are small technical team, working shoulder to shoulder to build the web of agents.
  • A bit more about our 3 co-founders:
  • Philippe Mizrahi - Led the development of Lyft’s Autonomous Vehicles marketplace. Previously launched Amundsen , an open source search engine.
  • Denis Charrier - Founding Engineer at Niland, an audio search company (acquired by Spotify), then Staff Engineer at Spotify. 15y of software development experience.
  • Boris Toledano - Led robotics at Carrefour, after 3y at McKinsey & Co working on public affairs and digital transformation.

Responsibilities

  • We’re looking for a top-tier Founding Marketing Lead to join our team and work hand-in-hand with our founders. This is our first marketing hire.
  • Your core responsibilities will be to:
  • Define and execute Linkup’s marketing strategy, from positioning to growth experiments
  • Build and operate the systems powering our brand, community, and inbound pipeline
  • Design multi-channel campaigns across content, social, events, and paid acquisition
  • Turn technical capabilities into compelling stories that resonate with developers and enterprises
  • Lead launches and PR initiatives for new products and partnerships
  • Collaborate with product, GTM, and engineering to craft narratives around our AI-ready search infrastructure
  • Measure, analyze, and iterate on campaigns to optimize awareness, engagement, and conversion

Requirements

  • You’re a great match if you:
  • Are excited to help build Google for AI agents, and believe in Linkup’s mission
  • Have strong experience (3y+) in marketing for a technical product, ideally APIs, infrastructure, or AI
  • Understand marketing funnels, growth channels, and brand positioning in technical markets
  • Are an exceptional storyteller, both strategic and hands-on with content and distribution
  • Enjoy turning complex technology into simple, inspiring messaging
  • Are data-driven, analytical, and creative in equal measure
  • Thrive in a fast-paced, high-ownership startup environment

Other

  • Launch our "Web Retriever" category and drive awareness among AI developers
  • Collaborate with our CEO and an agency to rebrand Linkup and redesign our website
  • Design and execute campaigns around new Linkup endpoints and integrations
  • Build our content engine, blog, newsletter, case studies, and founder thought leadership
  • Run growth experiments across paid, social, and community channels
  • Partner with ecosystems (Cloudflare, FriendliAI, Qdrant…) to co-market joint launches
  • Create dashboards to track user acquisition, activation, and retention
  • The ideal candidate will play a central role in our GTM team, partnering closely with the founders to spearhead groundbreaking products. Your expertise will shape the future of AI‑powered applications and bring our vision to life.
  • We offer a flexible remote‑work policy- see the details here .
  • Join us and leverage your expertise to push the boundaries of AI!
  • We believe in a future of AI agents and the agentic web . These digital entities can create more value for humanity than we ever could alone, but they depend on the internet to operate, collaborate, take action, and gather information.
  • AI agents need web search . To perform well, they require information that is current, reliable, and context‑specific—not the diffuse, steadily aging knowledge frozen at their last training cut‑off.
  • Modern web search is built for humans, not AIs . Instead of trusted facts, it serves links, ads, and click‑bait. People want visually engaging pages; AI systems need structured truth. An AI can absorb oceans of data, while human attention barely skims the surface. Humans think visually and intuitively; AI reasons in latent space.
  • Web 2.0 is sunsetting . The deck is being reshuffled, and the Bing‑Google search oligopoly is crumbling. Indexing ever more pages is no longer the goal; semantically organizing facts for AI systems is. In the coming agentic web, Google’s ad‑driven model has no natural home.
  • Search for AI must be rebuilt from the ground up . We are reconstructing the web as a rigorously structured knowledge layer, mapping every concept, entity, and claim into a coherent semantic graph. This foundation delivers verified facts and rich context to AI instantly, unlocking faster reasoning, higher accuracy, and radically more useful answers for everyone.
  • Our culture is built on the following values:
  • Mission . We believe we play a critical role in building the agentic web. We are 100% committed to our mission of bringing the reality of the world to AI agents.
  • Speed . We build fast, we build to last. We get things done, well.
  • Ownership . We empower every team member to take ownership of their projects, ensuring they see them through to successful completion.
  • Teamwork . Our strength lies in our unity. We rely on one another and embrace our diversity as a core asset.
  • Humility . We maintain low egos, showing respect for others and continuously learning from their insights and experiences.
  • We expect all team member to take an active role in shaping our company culture.
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