New Engen
Lead Creative Strategist
2w ago
USASeniorHybridperformance marketingsocial mediacreative strategydata analysisproject managementadobe creative suitefigmaasana
Lead Creative Strategist role at New Engen's Donut Studios, focusing on developing performance-driven creative strategies, managing client relationships, and driving impactful media campaigns across digital platforms.
About the company
- At New Engen, we help brands grow, not just bigger, but smarter.
- We’re a digital marketing agency that drives meaningful impact across the entire customer journey by integrating media, creative, analytics, influencer, and retail strategies into performance-driven campaigns.
- Donut Studios is our in-house creative studio, purpose-built to craft high-performing, platform-native, and digital content for the world’s most ambitious brands.
- As a key part of New Engen’s suite of specialized solutions, alongside offerings like the Acorn Creator Suite - Donut Studios helps unlock breakthrough creative that drives results, fast.
- We’re a collaborative group of strategists, content creators, copywriters, editors, designers, account strategists, and more who are all in on helping brands, and each other, thrive.
- We work hard, stay humble, and build with purpose.
Responsibilities
- Develop Performance-Driven Creative Strategy: Build creative and messaging strategies that help brands grow across digital channels, including Facebook, Instagram, TikTok, YouTube, and display.
- Develop clear frameworks that guide concept development, ensuring creative work is grounded in performance insights and designed to resonate with target audiences.
- Serve as the Creative Strategy Lead for Clients: Participate in client meetings as Donut Studios’ in-house creative strategist for assigned accounts.
- Provide thoughtful guidance on creative direction, campaign opportunities, and platform-specific best practices while helping clients understand the strategic thinking behind recommendations.
- Turn Audience Insights into Creative Direction: Analyze consumer mindsets, attitudes, and behaviors to inform compelling creative concepts.
- Translate these insights into actionable direction for internal teams, ensuring creative work connects with audiences and supports campaign objectives across the customer journey.
- Partner with Media to Drive Creative Performance: Work closely with media counterparts to review campaign performance and identify opportunities to improve results.
- Use performance data, KPIs, and client feedback to refine creative strategies, optimize messaging, and guide future concept development.
- Manage Creative Launch Pipelines: Coordinate closely with media partners to manage launch pipelines for assigned clients, ensuring deliverables are completed, reviewed, and shared on schedule.
- Maintain visibility into timelines and dependencies to keep campaigns moving forward efficiently.
- Lead Creative Briefing and Project Management: Develop clear creative briefs and manage assignments for internal teams using tools like Asana and Slack.
- Ensure projects are well-scoped, expectations are clear, and teams have the context they need to produce high-quality creative work.
- Ensure Quality and Brand Alignment: Review scripts, concepts, and final deliverables to ensure creative output meets client expectations, brand guidelines, and campaign goals.
- Maintain strong quality control across all deliverables before launch.
- Strengthen Cross-Functional Collaboration: Build processes and workflows that support collaboration between creative, media, and client teams.
- Help ensure ideas, feedback, and performance insights move smoothly across teams so campaigns are executed efficiently and effectively.
Requirements
- 5+ years of proven experience ideating and developing high-performing direct response and social media creative strategies, ideally at a creative and performance marketing agency.
- Management experience of direct reports and junior team members.
- A background in creating UGC to enhance engagement and reach is a plus.
- Digitally savvy, creative, and knowledgeable about who and what is trending in the digital space on platforms including YouTube, Instagram/Facebook, TikTok, etc.
- A growth mindset, always thinking about how our clients can develop resonant, insightful advertising and what makes content engaging across audiences.
- Strong grasp on culture, with a keen understanding of what is relevant and an eye for upcoming digital trends.
- Excellent performance marketing and creative instincts with a track record of driving new concepts and pioneering new approaches within your company.
- Strong team player, with a passion for collaboration.
- Entrepreneurial spirit with a self-starting attitude and an ability to persuasively communicate strategic insights to the department and to stakeholders.
- Ability to navigate and influence within a fast-paced start-up organization.
- Fluency in Adobe Creative Suite or Figma is a plus.
- Proficiency in Asana and Google Sheets experience is a plus.
Conditions
- Remote or hybrid work environment with flexible hours
- Unlimited PTO + company holidays
- Comprehensive medical, dental, vision, and disability coverage
- Life & AD&D insurance
- 401(k) with company match
- Paid parental leave & family support
- Pet care perks & insurance
- Learning & career development programs
- Commuter & transit benefits
- Exclusive employee discounts
How to apply
- Please mention the word ABOUND and tag RMy4yMzYuMTAyLjE3MQ== when applying to show you read the job post completely (#RMy4yMzYuMTAyLjE3MQ==).