Crown Affair
Retail Marketing Coordinator
2w ago
USAJuniorgoogle suiteproject managementretail marketingecommercemerchandisingsales supportbrand strategymarket research
Crown Affair is seeking a Retail Marketing Coordinator to support retail marketing and sales execution, focusing heavily on Sephora, within a prestige beauty haircare brand.
About the company
- Crown Affair is a first of its kind haircare brand that empowers people to redefine their relationship with their hair through accessible luxury products, guidance, and community.
- We believe that loving your hair starts with understanding how to care for it.
- Each product we make is developed to work together with any (or all) of our other products, so that together they form more than a routine: it’s a ritual.
- We’ve partnered with dedicated craftsmen and chemists around the world to create thoughtfully sourced products you’ll love using each and every day.
- The anticipated base salary range for this position is $70,000-$80,000.
- Exact salary depends on several factors such as experience, skills, education, and budget.
- Crown Affair offers a variety of benefits including health insurance coverage, wellness and remote support programs, paid leave programs, education-related programs, Unlimited PTO, paid holidays, and others, many subsidized or fully paid by the company.
Responsibilities
- Support the planning and execution of retailer marketing programs and initiatives across Sephora and key retail partners, ensuring projects are delivered on time and aligned with brand and retailer objectives.
- Assist in the planning and execution of product launches, retail marketing campaigns, promotional moments, sampling initiatives, and seasonal activations, translating brand strategy into compelling retailer experiences.
- Own completion and submission of retailer launch materials including product information, pricing, imagery, copy, timelines, and operational requirements, to ensure seamless execution supported by cross-functional collaboration.
- Maintain internal and external retail marketing calendars, trackers and timelines, ensuring all deliverables and milestones stay on track to support retail execution and business operations.
- Help manage retailer requests and communications, ensuring timely follow-up and execution across accounts.
- Support development of retailer meeting materials, presentations, and recaps.
- Support business reporting by maintaining sales trackers and monitoring promotional performance and retailer marketing placements to inform recaps and planning.
- Assist in competitive reporting and market research to identify opportunities within the prestige beauty landscape.
- Own the development of visual merchandising briefs for fixture updates, animations, and in-store marketing support, ensuring accuracy and alignment across stakeholders.
- Own execution and coordination of asset uploads and copy updates across retailer platforms, ensuring all product pages reflect the latest brand standards and launch timelines.
- Manage ongoing product page audits across retailer sites to ensure brand consistency, accuracy, and alignment with current merchandising standards, identifying and resolving content gaps as needed.
- Monitor ratings and review sentiment across retailer product pages and identify notable trends or customer feedback themes.
- Coordinate cross-functional feedback rounds between internal teams and creative partners to ensure timely delivery of assets.
- Support end-to-end planning and execution of new product launches across retail accounts, partnering closely with Brand Marketing, Product Marketing, Creative, Operations, Education, Sales, and external retail partners to ensure seamless execution.
- Track project timelines and key milestones across multiple initiatives, proactively identifying risks, following up on outstanding deliverables, and ensuring teams remain aligned against deadlines.
- Support the coordination of in-store events, retailer activations, conferences, trainings, and experiential marketing initiatives by managing logistics, timelines, creative assets, shipping needs, and vendor communications as needed.
- Support the planning and execution of sampling programs, gratis initiatives, gift-with-purchase offers, and seeding opportunities in partnership with Operations and Supply Chain, ensuring inventory, timelines, and retailer requirements are met.
- Collaborate with all internal cross-functional stakeholders to ensure retail initiatives are integrated with broader marketing campaigns and business priorities.
- Identify opportunities to improve workflows, documentation, and cross-functional processes to drive greater efficiency and operational excellence across the Retail Marketing organization.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field.
- 1–2 years of experience in retail marketing, trade marketing, ecommerce, merchandising, sales support, or related fields.
- Familiarity with Sephora and the prestige beauty retail environment preferred.
- Strong proficiency in Google Suite; experience with Asana or similar project management tools is a plus.
- Excellent organizational, written communication, and project management skills.
- Ability to prioritize multiple deadlines while maintaining accuracy and attention to detail.
- Passionate about prestige beauty, retail, and the evolving Sephora landscape.
- Comfortable working in a fast-paced, high-growth environment.
- Collaborative and eager to work cross-functionally across teams.